Tag Archives: keywords

Keyword Match Types: Find Your Perfect Match

When bidding on a keyword in your PPC campaigns, you need to choose a keyword match type, which tells Google how aggressively or restrictively you want it to match your advertisements to keyword searches. There are four different keyword match types to choose from when advertising with Google Ads. Today we will talk about four […]

3 Nonobvious Recommendations for Affiliates That Actually Work

1. Offer a direct, honest recommendation The power of your honest opinion cannot be underestimated. While lots of performance marketers and bloggers focus on making their product reviews and comparisons as professional as possible, the content they create often lacks a spark. And this spark is sincerity. Reviews seem generic and devoid of both a […]

Clever Copy vs Clickbait

Have you ever found yourself going from reading an online Caesar salad recipe to an article on most unattractive celebrities’ body parts? Chances are, you’ve clicked on click-bait. Click-baiting is the toe-curlingly obvious headline promise of something “mind-blowin” or “shocking”. Basically, you can’t help but bite, read, click. Here are some examples: “He changed his […]