Tag Archives: google ads

5 SEO Trends To Survive In 2020

1. Zero-click searches Thanks to such SERP features as featured snippets, Google’s Local Packs, Knowledge graphs, and so on, more than half of all searches are now “zero-click searches.” That means that the user’s query is answered on the SERP itself, without them having to click away anywhere, and consequently brings no traffic to anyone. […]

Facebook Ads Vs. Google Ads: which one is for you?

Hot Sales vs. Cold Sales When someone is actively searching for a product or service, they go to Google and type in a query. This user is showing an intent to acquire that product or service. If you have a product or service that satisfies this search, then you can use Google’s ad platform to […]

21 New Useful Tips for Google and Yandex Ads

In this article, we are sharing 21 useful tips from seasoned digital marketers Nikita Kravchenko, Boris Anikeev, and Konstantin Naychukov. The first tip is for campaigns in Google Ads. Nikita Kravchenko recommends creating a segment for users who have already made a purchase on the site. Then on this segment, we launch an advertisement on […]