Tag Archives: clickbait

Clever Copy vs Clickbait

Have you ever found yourself going from reading an online Caesar salad recipe to an article on most unattractive celebrities’ body parts? Chances are, you’ve clicked on click-bait. Click-baiting is the toe-curlingly obvious headline promise of something “mind-blowin” or “shocking”. Basically, you can’t help but bite, read, click. Here are some examples: “He changed his […]