Affiliate marketing strategies for success during the holidays

The holidays are just around the corner and will be in full force before we know it. Columnist Adam Weiss outlines key strategies to help you prepare and get your affiliate marketing on track this season. With the holidays fast approaching, now is the time for brands to ensure that their teams are ready for […]

How to identify the best publishers to help you achieve your business goals

How do you find the right affiliate partners for your brand? Columnist James Collins walks you through four steps you should take to determine which publishers will help you reach your business objectives.   Building enduring relationships with the right publishers is fundamental to running a successful affiliate program. To determine who the “right” publishers […]