First of all, Quora is not just a website where one can ask any question on their mind and people answer it just because they have nothing to do. It is a great service which allows users to connect with readers, colleagues, and other businesses so that they can associate with people who contribute to similar conversations. Users on Quora can ask or answer questions while following questions and people to create a stream of information aligned with their audience’s interests.
When first signing up for Quora, you can start by following your connections from Facebook and Twitter. This allows you to connect and nurture your relationship with those you already know you’ll want to answer questions for. It also helps you understand what your core customers and readers are most interested in learning about.
Quora looks like forum, which is great because it creates a positive user experience, focusing its users entirely on specific questions and answers, rather than broad trending topics that brands can’t easily participate in.
In other words, whereas social networks like Twitter and Facebook focus primarily on the user, Quora is designed to focus on the question. This ultimately can help you to carry over their subject-matter expertise and extend that expertise to more audiences, eventually building authority in the niche that you cater. If the information that you’re providing through answers & link share is really valuable to your target audience, then they will long to read your answers.
They will not scroll down your answers without reading it. You will begin to get the answer requests once you establish your authority in the niche. Just remember, regular answering questions are the best & only ways of establishing authority.
Show professional titles
In addition to design, Quora’s community provides rich and relevant answers to the things people are searching for and talking about. This ensures that the focus of the website will always depend on and cater to the interests of each user and their followers.
Each user’s answer competes with the answers other users post under the same question. The answer’s relevance therefore depends on how many views and upvotes it receives by the Quora community.
This competition among answers encourages only the most knowledgeable users to participate. For this reason, many of them display their professional titles and business affiliations as an added sign of trust in their response. Quora also allows you to publish photo headshots, reinforcing its commitment to real, human answers. See how this looks in the Quora question below.
Use Quora as an SEO boost
Quora answers do get ranked by Google, and it is crucial for the whole SEO game. Quora is designed to rank its best answers by how much its users trust them.
So basically, Quora prepared everything for Google to rank your answer. All you have to do is write an answer that users view and trust the most, and you can give your business some great exposure on Google’s search engine results pages (SERPs).
Keep in mind that Quora answers are automatically given “nofollow” tags, which prevent search engines like Google from ranking website links inside your Quora answer any differently just because the Quora post itself might appear high up in a search result. For this reason, you should still invest plenty of time into your website’s on-page SEO — the search engine optimization given to your own webpages, as opposed to the tactics used elsewhere, like Quora.
Access new audiences via Quora emails
Just because you have a limited amount of email subscribers to your emails doesn’t mean you can’t get some brand recognition in Quora Digest …
Quora Digest emails typically consist of 10 answers to questions the recipient would likely want to see. Recipients can receive these emails as often as multiple times per week or as infrequently as once a month. It all depends on how much time the user spends on Quora.
Although the content of Quora Digest emails is generated automatically by Quora, marketers can still win a spot in these emails by answering questions that rank highly on Quora. The more questions you answer, the more authority you’ll build. This increases your answers’ rankings and, ultimately, puts you in a Quora Digest.
The best part? These Quora emails go right to users who are interested in the topics you’re answering questions on. You get direct exposure to the people who fit your buyer persona without any of the heavy lifting involved in adding them to an email list.
Use links in your answers to bring traffic to your website
Quora can be a great website traffic source as well.
When answering on Quora, consider if you already have webpages or blog posts that answer the question a user is asking. As an alternative, you can actually turn an answer into a new blog post, then take an excerpt from your blog post and use it to build your answer in Quora. When you’re done, link out to your blog or website content as an invitation for users to learn more about the subject. See what this looks like in the Quora question below.
As you can see, there are several clear benefits to Quora. For one, it caters to specific subject matters. You can pick your own expertise areas and then stay there as your chief engagement. If your business or expertise is in foreign currency exchange, for example, you can write for a dedicated category of questions where you can relay your leadership and help answer questions for your followers.
And yes, that very field has its own category of questions on Quora where people want to learn more about currency exchange. Check it out below.
Then, as a marketer, you can consider the people who are asking questions or engaging in discussion with you as your potential leads.
If you see someone is asking for help picking a good foreign exchange broker, or how to know if someone is a good adviser, don’t be afraid to mention your services and include the URL to your website when answering their question.
Blog Ideas Source
You can also use Quora to do research on the keywords and what you should blog about.
This is a great way to do keyword research and get a sense of what the keyword phrases and description that your potential leads really use, and see what they don’t understand or should know about your business.
If someone is asking a fundamental question about your industry, think about writing a blog post to reply and then linking them in your answer to the blog post. You can bring them to your website, show them your calls-to-action, and present them with an offer all while answering their question.
Being digital marketers we can actually use Quora’s to develop our businesses. You can consider it as another media channel or dig deeper and step up your game to build your reputation as a well-known expert on this platform.