Let’s face it: Facebook is a platform you cannot avoid. And you should not avoid. It is huge, it connects millions of people, and what is most important – it is super effective. Of course, if you use it right. So, we won’t waste your time and get straight to the point.
Strategy number 1. Spy on your competitor’s ads.
Simply because what works for your competitors probably will work for you. But, how do you know something’s working for your competitors? How do you even see their ads? Did you know Facebook tells you every single thing that your competitors are advertising on?
Just go to Facebook Library and search for the page you want to spy in order to see the ads of their competitors.
Strategy number 2. Make sure your competitors won’t spy on you.
Yes, that is life! You’re already spying on your competitor’s ads and taking their strategies. Do you want them to do the same to you? Of course not!
Just switch your page template to video template. Because what you’ll find is, yeah, they can still figure out what ads you’re running, but it makes it so much harder and people tend to give up because it changes the layout of the page. So, when you switch to video template, they typically won’t be seeing what you’re advertising on because they won’t know where to go.
Strategy number 3. Check out Bigspy.
You can put in keywords related to the area you are interested in, for example marketing, and It’ll show all the ads related to those keywords.
Because you may have other people in your space that are buying ads that you don’t even know about that are doing really well. Big Spy will show you this. It’s a great tool and it shows you this in one really simple to use interface.
Strategy number 4. Check out Facebook Audience Insights.
You may not be able to do look like audiences from day one, but Audience Insights will give you a lot of information. Especially when you’re starting off. You don’t have lookalike campaigns, you don’t have a big customer base, you don’t have a big email base. That’s when you really want to look at Audience Insights.
Wrapping it up
Apply these strategies today and the results will not disappoint you. Remember, consistency is your new good habit!