E-commerce is a huge business with plenty of opportunities for those who run on-line stores and affiliate marketers. Finding a right traffic source seems quite a task. So, today we have prepared some of the best traffic sources in 2019.
Let’s cut to the chase and get through this jungle together.
Often thought of as The Holy Grail of e-commerce marketing, social traffic source cannot be overlooked. With precision tools for targeting consumer interests and the ability to control every aspect of your campaign objectives, it’s no surprise that social advertising has long been one of the most popular advertising channels for online retailers.
Twitter, Pinterest, Facebook, and Instagram are all excellent sources of traffic, with Facebook of course being the top creme.
Online retailers have plenty of options in regards of the whole sales process: from brand awareness and reach campaigns, to engaging users with page content, lead gen campaigns or campaigns that drive conversions on their sales pages.
You don’t need extensive knowledge in the field of programming for efficient placement of advertising. Extremely powerful analytics and operation system are ready to do almost everything for you. If you haven’t tried Facebook ads yet, it might be the right time to start, because you’re gonna be able to optimize every aspect of your campaign.
Start by installing the Facebook pixel on your site and make sure to use the advanced reporting tools so you can drill down into the granular performance of the campaign.
You’re gonna be able to specify on which platforms you wanna bid to target customers who are most likely to purchase from your offer or interact with your content.
The choice of available formats gives an extra degree of flexibility and command over your campaigns, with multi-product ads, canvas ads and dynamic ads typically getting top ratings from e-commerce advertisers.
Plus, if you wanna try something fresh to grab your customer’s attention, you can dip into Instagram stories or collections ads to showcase products in new and innovative ways. And that’s not all, you can even sell directly via shopping ads allowing you to reach up to 400 million active daily users.
All official targeted advertising on Instagram goes through Facebook. It is not even necessary to have an account in Instagram, but a Facebook account and an official page for your business are needed. We have already posted on Instagram advantages for affiliate marketers, so don’t forget to check it out.
Provided you’ve got high-quality images of your product you’ll also find Pinterest to be a goldmine for online retailers. These ads have the advantage of adopting a native format and blend in on the page with surrounding pins, creating a seamless experience for users.
Pinterest claims that 61% of its users have made a purchase after seeing business content on Pinterest, so make sure to start pinning if you wanna benefit from this high converting traffic source.
This video hosting with extremely powerful advertising opportunities and an exceptionally wide coverage. YouTube is available in 73 countries and in 61 languages. The most powerful reason to market on YouTube for e-commerce is its ability to connect with consumers in a more direct, more natural way.
Tupperware, Zalando, Best Buy, Zappos and other well-known online companies have YouTube profiles. Why? Because it allows them to offer content with a personal touch, reveal the stories behind their success, better explain how their products work and ultimately offer value to their customers.
In addition, storytelling and similar marketing strategies are in vogue – YouTube is the perfect platform to put them into practice!
According to Wolfgang Digital E-commerce 2019 KPI report, based on data from their European and US-based international clients, paid and organic search marketing account for over 50% of online visits.
Nowadays having a well-structured site that’s optimized for search is no longer enough. There’s plenty of competitors with huge budgets that simply leave new advertisers lost in the noise.
Luckily there’s a solution – paid search!
It helps bridge the gap by displaying your ad on top search engines and their collective network of quality publisher sites, which is an awesome way to gain visibility by millions of potential new customers.
Recent developments in user experience, along with numerous technological advances, have secured paid search as one of the leading solutions for advertisers of all kinds.
It’s an advertising model that’s been around for many years and has been the core of advertising strategy for many e-commerce retailers and affiliates.
The pay per click model remains an extremely lucrative and powerful advertising source for online retailers or affiliates who are looking to send high-quality traffic to e-commerce offers.
Both Google Ads and Bing Ads have been closely aligned with the goals of e-commerce retailers in mind, so you’re gonna find their ads to be among the highest performing in terms of impressions, click-through rates, and conversions.
It’s also worth mentioning that paid search has a long association with big name brands such as Google and Bing, and ads that appear on these sites are generally considered to be from credible brands in the eyes of potential buyers.
If you have a large inventory of products you may wanna take a look at Google product listing ads. These are a great way to cement your brand as a serious contender in the online advertising space.
AS it has been mentioned above, organic search is a huge traffic resource for e-commerce industry. Native ads represent a golden opportunity for e-commerce retailers and affiliates, setting to become one of the most widely used ad formats.
The format is adapts perfectly to the surrounding content and often takes the form of recommended posts or stories which have relevance to the article on the page. Native traffic importance will definitely continue growing in the future.
Mobile is another format that’s seen rapid and substantial growth. According to different estimates, E-commerce sales from mobile rack up at 38% and keep rising, so right now you won’t find a better traffic source with such low costs and such a high revenue potential.
When testing your campaigns for either search, social or native advertising, you absolutely gotta separate your mobile traffic from other devices, as this traffic is gonna convert differently for your offer.
Mobile traffic is great not only because it drives higher interaction, but also because it allows you to focus on the user behavior to further boost engagement and generate more conversions.
Push notifications are especially worth looking into, as this is a sure way to reach your target audience and capture their attention in real time. Push notifications typically have a low CPC and can reach hundreds of millions of users, but their best advantage is that ads are shown to real users only.
Wrapping it up
You must have seen or already using a bunch of the mentioned methods already. However, we hope you gain some deep insight into gaining massive traffic for your website or online store.
Remember Rome wasn’t built in a day.
To be successful at this, commit to a schedule that’s manageable for you and stick to it. Within the next few months without paying a dime your website will be wallowing in a flood of traffic guaranteed.
If you have any question or any other proven method that is not listed please do not hesitate to let us know. We would be more than happy to include.