The revenue is no doubt an ultimate goal for every affiliate marketer. And that’s what this business is all about. However, increasing affiliate sales is not that easy.
Of course, the simplest idea is to intensify your activity and do more affiliate campaigns, but there are more effective ways that won’t fail you. Let’s take a closer look at other smart ways to increase affiliate sales.
1. Build your online identity
Most of the time, affiliates refer customers directly to the merchant site. And that is reasonable. Using this way, you limit the path a potential customer has to follow on the way to a successful purchase. This way excludes the possibility to lose the deal the conversion opportunity grows considerably.
But…this is a quite shortsighted approach that will bring you cash immediately but won’t pay off in the long run. The method of sending traffic directly to the vendor’s website won’t contribute to building your online presence. When you transfer leads directly to the merchant, the people you reach simply aren’t aware of your existence and they don’t even realize that they came through an affiliate link to see the product. So here is the trick: invest in yourself!
Create your own identity online and build up your audience too. This way you’ll give customers a chance get to know you. Create a relationship with your audience and in this way bring more value, such as trust and loyalty of the users. Over time you’ll be able to build up organic traffic and a community and capitalize on it to your advantage later on.
You should not give up on techniques, such as AdWords, that send leads directly to the merchant site. Just diversify it. Launch your own affiliate website, such as a blog where you talk about the affiliate products you market. Also Make sure to create social media channels to support your site.
2. Be your own customer
Affiliate marketers promote various products, from books to clothes, and they can get engaged in practically any niche. But no matter what products you market, always test them out first. And in order to do so, the best thing to do is to buy these things to test them for yourself.
For instance, if you are promoting software, this testing out method usually gets a little easier because most of the time software solutions offer free trials.
This way, you can simply sign up and see all the features in practice at no cost. You just need to remember to cancel just before your free trial ends to avoid being charged.
What will it get you? It is your chance to go through the same journey as buyers do so that you see a given product through a customer’s eyes and equip yourself with content. And this is the best secret sauce for successfully boosting affiliate sales. And once you start doing it, remember to support the text with self-made visuals. Upload pictures of the product or record a video to showcase it in your environment. This will add extra human touch to the content you post on your site and social media.
3. Offer your assistance
The majority of affiliates stay entirely anonymous to the buyers. Customers usually don’t even know of their existence. This is why you should stand out and provide value. Don’t just stop at creating your online presence and buying products yourself. Go one step further, and depending on the kind of affiliate product you promote and its level of complexity, offer your assistance with buying some products, such as providing detailed instructions on the whole online buying process; or onboarding, installation and helping buyers make the most out of it, if for example it relates to software products. You can always provide a bit more information than most of other marketers: for instance, describe how a person can book a hotel online with the full algorithm of actions, and offer your help regarding the booking process.
This extra helpful attitude will lift your affiliate sales; help you get avid followers that won’t just follow you and trust your opinion, but they’ll reach out for a helpful hand. This trick will build a long-lasting relationship, personal touch, and trust between you and your audiences. And in the end, these virtues will matter much longer than a single affiliate sale.
Remember, everything is in your hands and your success depends on your skills and how much effort you put into it. Once you master these techniques, you should just pay attention to the quality of the content you publish. Make sure it’s top-notch and the rest will come.